Physicians Formula Organic Wear Mascara

December 5, 2009
by Kimberly ~ greenWell

It’s harder than you might think to find organic and all natural mascara.  There’s plenty of options for other kinds of makeup, but apparently it’s a little harder to come up with a good formulation for mascara - that is until Physicians Formula created their Organic Wear Mascara.

First of all, it’s easy to buy.  I found mine at Target and paid around $10.00 for a tube.  Not a bad price for organic makeup and I could pick it up with the other errands that I had to do.

You can find Physicians Formula Organic Wear makeup at places you’ll be shopping anyway, like CVS, Walgreens and Ulta, and when there’s a sale on Physicians Formula products, you can score organic makeup for even less. 

And this stuff works!!

I bought a tube of Ultra Black Organics.  As soon as you put it on, you can instantly see a dramatic difference in the color and thickness of your lashes.  The packaging says it boosts lashes 5X by lengthening, volumizing and defining.  The package isn’t lying.  This mascara gives me thicker, darker lashes than many of the other conventional brands out there made with a slew of toxic chemicals.  Pretty impressive.

Now, on to the organic side of things.  Here’s what you won’t find in Physicians Formula Organic Wear Mascara -

  • Harsh chemicals
  • Synthetic preservatives
  • Parabens
  • GMOs (Genetically Modified Organisms)
  • Synthetic Colors
  • Synthetic Fragrances
  • Fibers
  • Dyes

The product is 100% natural in origin, 47% of the ingredients come from organic farming and Physicians Formula Organic Wear Mascara is even ECOCERT Certified Organic.

That’s a lot of accolades for a mascara that’s easy to find and easier on you and the environment.

I just have two complaints about the mascara.  First, it smudges easily and I don’t like that.  I’ve been super vigilent about not rubbing my eyes or doing anything to make the mascara migrate south onto my skin, and yet it does.  I’m not sure what’s going on with that.  Perhaps if the formulation was changed just a little to have less oils and waxes in the mascara it wouldn’t migrate as easily.  Who knows. 

Second, the actual tube of mascara has a silly looking neon green metallic cap that makes me think of Tinkerbell’s fairy wand at Disney.  I don’t need to feel like a little girl playing dress up when I use mascara.  A simple, grown up tube would be fine with me.

If you’re looking for affordable, effective organic makeup that’s easy to find and actually works, I would highly suggest checking out Physician’s Formula Organic Wear line. Finding healthier alternatives to your daily cosmetics is suddenly becoming much easier.

Why It’s Better For Your Health:  No synthetic solvents, which cause your lashes to break.

No petroleum by products, which can cause irritation.

No synthetic fibers, which can cause irritation.

No harsh chemicals, fillers, etc. which can flake off and into your eye, where it can be absorbed by your body.

Why It’s Better For the Earth:  All natural ingredients, nearly half of which come from organic farmers, means less chemicals in the environment and less reliance on oil.

Physicians Formula’s Mascara Eco-Brush is 100% recyclable, as is the cardboard packaging.

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